The Coalition for Content Provenance and Authenticity (C2PA), supported by Microsoft, OpenAI and other major companies, is taking strong steps to combat fraudulent digital content. Social networks, media platforms and content delivery networks are ready to broadly implement the C2PA innovations to identify fake material. What is the essence of this approach? This article explains how C2PA, which involves capturing metadata and securing it to a file, can help distinguish between authentic and fake photos, videos and other content.