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Home / Market / UK online age verification test cuts visits to porn sites in half
UK online age verification test cuts visits to porn sites in half

UK online age verification test cuts visits to porn sites in half

2025-08-19  Ian Fleming

According to analysis by data firm Similarweb, the downward trend among the most popular sites is widespread. Pornhub lost more than a million visitors in just two weeks, dropping from 3.2 million to two million. Similarweb compared the average number of daily users collected from August 1 to 9 with the average number of users in July. The figures appear conclusive: Pornhub experienced a 47% drop from the day before the new system went into effect to August 8.


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