Zapier is a web-based automation platform that enables users to connect various applications and create automated workflows, known as "Zaps," without the need for coding. These Zaps consist of triggers and actions: when a specified event (trigger) occurs in one app, Zapier automatically performs a corresponding action in another app. This functionality allows users to streamline repetitive tasks and enhance productivity. The integration is said to be best suited for small and medium businesses (SMBs) starting their IDV journey with Veriff or looking to streamline decision-making processes.