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Home / Technology / Google is experimenting with machine learning-powered age-estimation tech in the US

Google is experimenting with machine learning-powered age-estimation tech in the US

2025-07-31  Ian Fleming

If the company’s tool decides that a user is under 18, they would get an email with details about how Google products might change for them. For these users, Google will disable the timeline in Maps, stop personalized ads, restrict age-restricted ad categories, and bar them from accessing adult-themed apps on the Play Store. The company will also turn on digital well-being features on YouTube, such as break reminders and “go to bed” notifications when consuming videos late at night. Plus, it will prevent underage users from accessing certain kinds of content — such as content that could trigger body image issues — repeatedly.


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