Meta’s automated and human moderation systems are dysfunctional, with the company prioritising ad revenue over public safety. According to an investigation, Facebook and Instagram staff were instructed to tolerate up to 32 fraud “strikes” before acting, with enforcement against scams deliberately deprioritised to avoid losing ad revenue. Non-compliant AI tools allow fraudsters to bypass the rules, rendering fines meaningless and making platform-centred regulation and enforcement the most effective way to tackle deepfake fraud.