With the advent of Name, Image, and Likeness (NIL) earnings, high school, college and professional athletes are more than just competitors. They are entrepreneurs, investors, and brand managers and two companies, SureMark Digital and NILx, have teamed up to help monetize athletes’ NIL efforts while safeguarding their online brands from AI deepfakes. SureMark Digital and NILx partner to protect athletes' digital identities and boost NIL prospects, preventing deepfakes and ensuring content authenticity. SureMark’s Digital ID™ verifies and authenticates content, ensuring fans and sponsors trust only the athlete’s approved material. SureMark Digital and NILx are setting a new standard for digital integrity in sports together.